Job Description
Job Title: Generative SEO Specialist
Experience:3-5 Years
The Role:
We are hiring a creative, analytical, and resourceful marketing strategist to pioneer our presence on the new frontier of search. In this role, you will be responsible for developing and executing a sophisticated strategy that bridges best-in-class SEO with the emerging world of AI-driven platforms like ChatGPT, Google Gemini, and Perplexity.
This is a pivotal role for a quick thinker with 3-4+ years of experience who is passionate about reverse-engineering how Large Language Models (LLMs) discover, interpret, and recommend content. You will not just chase rankings; you will architect our brand's authority and visibility for a future where search is conversational. Your goal is to ensure our brand wins the high-intent moments, becoming a cited and trusted source in AI-generated answers, directly impacting business growth and revenue.
Key Responsibilities:
1. Visibility in LLMs & AI Search Engines (AEO/LLM-O)
- Develop and execute innovative strategies to gain and scale our visibility within AI-powered search and answer engines.
- Systematically reverse-engineer how LLMs surface sources, then identify and implement actionable tactics to influence our inclusion and prominence.
- Define the framework for LLM visibility tracking, establishing new KPIs, OKRs, and reporting dashboards to measure performance, influence, and ROI where no standard playbook exists.
2. Analytical & Semantic Content Strategy (SEO/SXO)
- Develop data-driven hypotheses on what LLMs prioritize and architect a semantic content strategy that aligns our website structure, content clusters, and internal linking with AI logic.
- Lead the creation of rich, engaging content assets—including interactive tools, lead magnets, videos, and white papers—that boost user engagement and establish our relevance with AI.
- Implement and manage a sophisticated structured data and schema markup strategy (FAQPage, Article, Event, etc.) to ensure our content is easily interpreted and featured by AI models.
3. Cross-Functional Collaboration & Influence
- Partner closely with product and engineering teams to define technical requirements for surfacing the data and signals consumed by LLMs.
- Collaborate with social media and brand teams to understand and leverage how social signals, brand authority, and user-generated content may influence AI rankings.
- Work with content and design teams to ideate and launch high-value assets that make our brand indispensable to both users and AI tools.
4. Performance, Geo-Targeting & Core SEO
- Own and report on LLM-specific performance KPIs, ensuring they align with core SEO metrics and broader business objectives, especially lead generation and revenue impact.
- Implement and optimize Geo-Targeting (GEO) strategies to capture location-based conversational prompts within AI tools.
- Support broader SEO initiatives, including page optimization, CTR improvements, and behavioral metric analysis to maintain a strong foundational search presence.
What You Need to Succeed:
- Experience: 4+ years of hands-on SEO experience, with demonstrable exposure to content marketing, growth experimentation, or AI-driven projects.
- AI & LLM Curiosity: A deep and tangible fascination with how LLMs and AI search tools function. You are constantly experimenting and learning how to reverse-engineer these opaque systems.
- Sharp Analytical Skills: The ability to think critically, design KPIs and tracking systems for emerging platforms, and translate data into actionable insights.
- Creative & Resourceful Mindset: You are a smart, quick-thinking problem-solver who can ideate novel content formats and strategies that appeal to both human users and AI alike.
- Business Savvy: You have a user-centric and commercially-minded approach, thinking in terms of customer experience, value, and revenue, not just abstract rankings.
- Excellent Collaborator: Clear and concise communication skills with a proven track record of working effectively across technical, creative, and strategic teams.
- Bonus Experience: Hands-on experience with advanced structured data, programmatic content creation, or video content strategy is a significant plus.